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Mission:

Keep Florida Beautiful, Inc. will empower individuals to take greater responsibility for improving their community environments.

Vision:
Keep Florida Beautiful, Inc. will train and empower the Certified Florida Keep America Beautiful affiliates to implement solutions to the solid waste and litter reduction efforts and to educate people about the importance of beautification.  

"Never doubt that a small group of thoughtful committed citizens can change the world, indeed, it is the only thing that ever has.” Margaret Mead